AXE Decodes What Turns Girls On

Its long been known that how a guy smells is the number one thing that determines whether a girl will find him attractive.  In fact, two out of three women say they are more likely to make out with a guy on the first date if he smells good.   To further investigate the science behind scent and attraction, AXE, the iconic men’s grooming brand, commissioned new research unearthing what scents turn girls on – proving that guys looking to enhance their game should choose a fragrance based on where they reside.
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Need a Confidence Boost? New Research Shows it May Be Just a Spray Away

New research reveals that wearing a fragrance can significantly increase guys’ confidence, making them more attractive to girls. In a recent study, scientists at the University of Liverpool asked a group of women to rate the attractiveness of several guys – half of which were wearing a fragrance. Without actually hearing or smelling them, the women rated the guys wearing the fragrance as much more confident, and ultimately, more attractive.
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Scientists Show How You Smell Is Key To Being Attractive

New research finds that scent plays a key role in attraction. In fact, women rank how a man smells as the most important physical characteristic when selecting a mate. In a recent study, scientists at Oxford University asked women to rate the attractiveness of men based on their headshots.
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