LATEST AXE NEWS

Nationwide Study Exposes the "Dirt" on College Dating

New York, NY (August 4, 2010) – College guys have it tough when it comes to keeping clean. From lounging on stained fraternity couches, to tailgating in the heat, and sprinting around campus between classes, there are plenty of ways to get dirty before a night out. However, when it comes to impressing girls, a new study from AXE Shower discovered that cleanliness is the key and should be a priority for guys. The results were clear: clean guys get the girl – nearly two-thirds of girls (65%) agreed that a guy’s cleanliness was sexy and a determining factor in whether or not she would date him.
Read More

Check out the full list of press releases

The Art of Building the Perfect Fragrance

From raw ingredient fields in the South of France to world-renowned fragrance labs in Paris, AXE is made by some of the top “noses” and fragrance houses in the world. Go behind the scenes and get a look at the precision and expertise that goes into creating AXE fragrances.
Read More

See More on Development

scents and the city

AXE Decodes What Scents Turn Girls On

It’s long been known that how a guy smells is the number one thing that determines whether a girl will find him attractive. In fact, two out of three women say they are more likely to make out with a guy on the first date if he smells good. To further investigate the science behind scent and attraction, AXE, the iconic men’s grooming brand, commissioned new research unearthing what scents turn girls on – proving that guys looking to enhance their game should choose a fragrance based on where they reside.
Read More

See More on Science

BODYSPRAY 101

Double Pits to Chesty

Girls don’t like guys who stink. So, what’s a guy to do about it? The answer: it’s all about education. Most guys don’t know that B.O. forms on many parts of the body, not just the armpits. In fact, only about two percent of sweat glands are located in the pits. Using an deodorant bodyspray helps kill odor-causing bacteria all over the body.

A “Double Pits to Chesty” -- a spray under each arm and across the chest -- every day is all guys need to stay fresh. Check out DoublePitstoChesty.com for more information.
Read More

See More on Bodyspray 101